Enthusiast Brands attract hyper-loyal followers who often act as the company’s unofficial brand ambassadors. Passionate Internet and smartphone users, these brand fanatics prefer to engage in adrenaline boosting action, rather than sitting on the sidelines. Outdoor/lifestyle examples in this category include companies in hunting, fishing, shooting, and camping niches. Companies in motorsports and the automotive sectors may serve anyone from professional racing teams or facilities, to individual fans or automotive hobbyists. Extreme sports companies offer products and services to snowboarders, rock climbers, parachutists, and other adrenaline-driven athletes. This category also includes the niche media companies that serve these verticals.

Examples Include:
Outdoor/Lifestyle | Motorsports | Extreme Sports | Niche Media